You love our planet. But you also love denim. Now, you don’t have to choose one over the other. Wiser Wash wants to help the denim industry become wiser with water without compromising quality. Now you can achieve beautiful abrasion and bright contrast with only one cup of water per jean.
• If all the jeans produced worldwide were washed wisely, we could save 9000 billion litres of clean water (265 billion gallons) per year. That’s equivalent to 400,000 olympic sized swimming pools.
• Creating amazing denim looks, from basics to high fashion, with no harm to the planet.
JOIN THE REVOLUTION THAT IS ALREADY HAPPENING IN LOS ANGELES, PORTUGAL, TURKEY AND VERY SOON ASIA!